CEO’s Sleep Rough to Raise Awareness for Homelessness in
Winnipeg on September 26, 2013.
Downtown BIZ founded its Change for the Better program in 1992. Since its inception, the program has raised over $354,000 in donations. In 2011, the BIZ organized the first-ever CEO Sleepout in Canada, which brought together CEOs, community leaders, and media representatives, to raise awareness about homelessness. These participants raised over $100,000 for Change for the Better and homeless employment programs. The event gained international media coverage, and has set in motion momentum towards creating a 10-year plan to end homelessness, with support from the private sector.
In 2012, RWB Executive Director, Jeff Herd, took part in successful Sleepout event, which raised more than $119,000 for the Change for the Better program. He will be sleeping rough again this year too, and hopes to beat his fundraising total from last year by a landslide in support of positive change in downtown Winnipeg.
“The RWB is proud to call downtown Winnipeg home and as long-time residents of this city, it is important for us not only to be a part of social change for the better, but also to use our influence and lead it where we can,” said Herd. “The CEO Sleepout is an opportunity to connect in a different way with the city and to the people who live in it. It is imperative that as a community we continue to work for change and this is a great place to start. “
The CEO Sleepout will take place at 201 Portage Avenue from 7 till dawn on September 26, 2013. To make a donation to Jeff Herd’s CEO Sleepout fundraising effort visit: www.changeforthebetter.org